Dedric and Krystal Polite reveal how cold calling and pay-per-lead landed them deals and built their real estate business.
Dedric and Krystal Polite, stars of 50/50 Flip on Hulu and A&E, built a real estate empire using cold calling and pay-per-lead marketing. In this 15-minute highlight, they break down their 2% Rule for finding motivated sellers, how they scaled from DIY calls to hiring pros, and why cold calling still works in 2025.
KEY TALKING POINTS:
0:00 - Do It Yourself Cold Calling & The 2% Rule
3:14 - Hiring Cold Callers & Listening Back To Their Calls
5:31 - What Stats From A Professional Cold Caller Looks Like
7:14 - Hiring A Trained Cold Caller
9:56 - What Is Seller Financing?
13:12 - Using Pay Per Lead As A Marketing Strategy
15:01 - Outro
LINKS:
Instagram: Be Polite Properties
https://www.instagram.com/bepoliteproperties
Website: Be Polite Properties
https://politeproperties.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/