CJ Trivisonno reveals the hidden challenges of owning a brokerage and what finally made his lean investing team take off.
CJ Trivisonno owns a Keller Williams brokerage and a lean investing team—and he's seen firsthand which model is more scalable. In this episode, he and David break down the real numbers behind running a brokerage vs flipping houses, where most leads fall through the cracks, and how to turn dead leads into new revenue. CJ also shares what finally moved the needle in his investing business after burning cash on the wrong marketing.
KEY TALKING POINTS:
0:00 - Intro
0:13 - An Overview Of CJ Trivisonno’s Business
1:33 - Owning A Brokerage vs Running An Investing Business
4:52 - The Investing Side Of The Business
6:02 - Why CJ Didn’t Like PPL & Using Direct Mail Now
11:25 - The KPIs In Their Business
16:07 - Hiring A Lead Manager
17:40 - Podcasts He’s Tuning Into & Lessons From Racing
22:20 - The Importance of Seizing Opportunities When They Come
25:08 - DealMachine’s Data Capabilities
28:12 - Why David Started A Podcast
30:57 - How David Stays Consistent
35:43 - What CJ Is Learning From CG
38:21 - Closing Thoughts
38:37 - Outro
LINKS:
Instagram: CJ Trivisonno
https://www.instagram.com/c.j.trivisonno/
Website: CJ Trivisonno
https://linktr.ee/cjtriv
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/