Scott Morse reveals how he built a high-volume cold calling team that stays human, connects emotionally, and closes more deals.
Scott Morse runs a 150-person cold calling team making 4 million dials a month — and he’s figured out how to keep every call human. In this episode, he breaks down how to move beyond robotic scripts, train with AI, and coach reps using emotional intelligence instead of just metrics. If you’re managing a sales team or just want to get better on the phone, this one’s packed with practical, next-level advice.
KEY TALKING POINTS:
0:00 - Intro
0:34 - What Lamassu Leads Does
2:00 - Scott Morse’s Career In High Ticket Sales
4:10 - Using Emotion And Curiosity In Sales
6:21 - Following A Script Vs Discovering Hot Buttons
8:04 - “Surfing The Wave” In High-Ticket Sales
11:46 - The Importance Of Being In The Office Vs Remote
13:34 - The Way Scott’s Business Is Structured
14:48 - Using AI In His Sales Process
18:20 - Is It A Mistake To Avoid Emotional Topics In Seller Conversations?
25:25 - Why He Decided To Build A Cold Calling Business
27:06 - His Business Goals
29:38 - How To Get In Touch With Scott
30:36 - The Idea Behind The Name “Lamassu”
33:05 - Outro
LINKS:
Instagram: Scott Morse
https://www.instagram.com/scottmorse/
Website: Scott Morse
https://lamassuleads.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/