Daniel Hoey built a lean team doing 160+ deals a year by leading with culture, clarity, and killer data.
Daniel Hoey scaled his wholesale company to 160 deals a year with just seven people on payroll—without being a real estate expert himself. In this episode, he reveals how a relentless focus on culture, data, and purpose-driven leadership became his unfair advantage. You’ll hear his plan to double production to 240 deals, his secret to keeping marketing under 30% of revenue, and why his team almost never turns over.
KEY TALKING POINTS:
0:00 - Intro
0:26 - An Overview of Daniel Hoey’s Business
4:27 - Setting A Target of 240 Deals/Year
7:34 - The Structure Of His Team
9:25 - The Importance Of Answering In The Evenings
12:04 - The Other Businesses He Ran Before Investing
16:32 - Why He Likes Wholesaling
18:26 - His Approach To Marketing Spend & Top KPIs To Track
28:47 - Other Aspects of Wholesaling That He Likes
29:53 - Lessons He Learned From The Property Management Side of the Business
31:15 - His Advice On Leadership
41:44 - Where You Can Find Daniel Hoey
42:18 - Outro
LINKS:
LinkedIn: Daniel Hoey
https://www.linkedin.com/in/daniel-hoey-911218162/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/