Eric Brewer reveals why most salespeople confuse complaints with objections—and how fixing that mistake can unlock more closed deals.
Eric Brewer reveals the hidden reason so many salespeople struggle to close: they treat every complaint like an objection. In this episode, Eric breaks down the key differences between complaints, objections, and conditions—and why knowing the difference instantly changes your results. You’ll learn how to ask the right questions, avoid sabotaging your own deals, and uncover what’s really standing in the way of a yes. By the end, you’ll walk away with a clearer sales process that builds trust and helps you close more with less resistance.
KEY TALKING POINTS:
0:00 - Overcoming & Identifying Complaints
2:27 - Defining A True Objection
4:37 - Nailing Down The Conditions
10:55 - Strategies To Overcome
13:28 - Examples Of Objections Vs Complaints
13:56 - Objections + Rebuttals = Average Success
15:12 - Outro
LINKS:
Instagram: Eric Brewer
https://www.instagram.com/ericbrewerinvest/
Website: Eric Brewer
https://www.ericbuysyourhouse.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/