How a small-market operation scaled to 100–200 deals a year and 1,300 doors by staying patient, disciplined, and hyper-local.
Brian Ferguson and Brayden Robertson from Fergmar Capital break down how they consistently close 100–200 deals per year while owning over 1,300 doors — all in a small market of just 66,000 people. They explain why small markets can be a strategic advantage, how their single-family business funds long-term plays like multifamily and shopping centers, and the discipline required to scale without chasing big-city competition.
KEY TALKING POINTS:
0:00 - Intro
1:07 - An Overview Of Fergmar Capital
3:38 - What They’ve Learned In The Past Year
6:24 - Why They Hold Their Multi-Family Properties
9:42 - Their First Shopping Center Deal & The Game Plan
15:43 - Why They Don’t Focus Only On Shopping Centers
18:45 - How They Find Their Wholesale Deals
25:40 - Doing Novation Deals
31:19 - Learning From CG & Data They Want
35:17 - The Worst Advice They Ever Received
37:03 - Making Multi-Family Deals Work In A Tough Market
40:12 - The Books They’re Reading
43:32 - Can You Die As A Real Estate Investor?
45:09 - Closing Thoughts & Their Social Media
45:47 - Outro
LINKS:
Instagram: Fergmar Capital
https://www.instagram.com/fergmarcapital/
Website: Fergmar
https://fergmar.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/