Glen Petersen breaks down the exact SEO and AI optimization steps real estate investors need to start showing up when motivated sellers are already searching.
Most real estate investors focus entirely on outbound lead generation and never build the online presence that captures sellers who are already searching. In this episode, SEO expert Glen Petersen walks through the full playbook, from setting up your website and Google Business Profile to building backlinks and free directory listings that grow your credibility over time. Glen also covers the AI side of search, including how to show up in ChatGPT and Gemini results using platforms like Reddit, YouTube, and Bing Business Profile. If you haven't started building your online presence yet, this episode is your starting point.
KEY TALKING POINTS:
0:00 - Intro
0:37 - Demand Generation vs Demand Capture
2:41 - Defining PPC & When It's Ideal
4:37 - Defining SEO
5:42 - Your Website
6:17 - Your Google Business Profile
7:22 - Additional Pages
9:58 - AI Search Results
13:04 - AIO Quick Hacks
15:06 - Outro
LINKS:
Instagram: Glen Peterson
https://www.instagram.com/nobleschlen/
Website: Bateman Collective
https://www.batemancollective.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/