Joseph Austin built up 16 active fix-and-flip projects in the Philadelphia market by going all-in on direct mail volume and a relentless follow-up system.
If your direct mail marketing isn't producing deals, the problem is probably volume. Joseph Austin of Next Step Real Estate is sending over 7,000 real estate direct mail postcards a month across the greater Philadelphia area and currently has 16 fix-and-flip projects in motion. In this episode, Joe breaks down his direct mail real estate marketing approach, why mailing 500 pieces a month isn't enough, and how to pair your direct mail campaign with a follow-up call system that actually gets sellers on the phone. He also covers how he decides whether to wholesale or flip each deal and shares the exact call cadence his team uses from the moment a lead comes in.
KEY TALKING POINTS:
0:00 - Intro
0:19 - Joseph Austin's Business
4:05 - Lessons From A Deal
6:27 - How He Finds His Deals & Skip Tracing
11:55 - His First & Second Deal
15:24 - Direct Mail Tips
18:35 - How To Get In Touch With Joe
19:38 - Call Cadence
21:06 - Closing Thoughts
22:48 - Outro
LINKS:
Instagram: Joseph Austin
https://www.instagram.com/phillyhomebuyer/
Website: Next Step Real Estate
https://www.nextstepre.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/