Damon Lyons breaks down how his Southern California wholesaling company spends over $1 million a month on real estate marketing, and what two decades of testing has taught him about where that money actually works.
Join Us for DealMachine Unveiled: https://www.dealmachine.com/unveiled
Damon Lines runs Sellers Advantage, a Southern California wholesaling company that spends over $1 million a month on real estate marketing. In this episode, he breaks down how that budget gets split across TV, radio, billboards, mail, and PPC, and why some channels lose money for months before they pay off. He also shares what building a 23-person team taught him about scaling marketing without losing control of the results.
KEY TALKING POINTS:
0:00 - An Overview Of Damon Lines' Business
0:46 - Branding Across Markets
1:51 - How The Partnership Formed
6:53 - The Foreclosure Auction Model
12:45 - Selling The Company & Going Direct-To-Seller
14:57 - TV Costs & Marketing Mix
20:41 - Team Structure
22:09 - Scaling Too Fast & Systems
26:50 - Fox Appearances & LA Market
31:01 - What Buyers Do With Deals
34:58 - Damon's Investing Strategy
39:57 - Advice For Beginners
41:42 - Where To Find Damon
43:54 - Outro
LINKS:
Instagram: Damon Lines
https://www.instagram.com/damonlines/
Website: Sellers Advantage
https://www.sellersadvantage.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/