A husband and wife team breaks down the discipline that's kept their wholesaling business profitable for 14 years while most investors burned out.
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Fourteen years of wholesaling and fix and flip in Jacksonville, Florida, and Obi and Shelby Dorsey of Freedom Home Buyers are still at it while most investors have come and gone. In this conversation with David, they walk through what's actually kept the business alive across every market shift since 2011, from a disciplined buy box to a hard rule on marketing spend. They get candid about why scaling their team past 20 people backfired and how they settled into the leanest, most profitable version of the business yet. They also cover self-managing 35 rental properties and how they use DealMachine data inside their Salesforce CRM to find and close deals.
KEY TALKING POINTS:
0:00 - Meet Shelby & Obi
2:53 - Why Wholesaling Is Their Focus
4:40 - How It All Started 14 Years Ago
9:38 - Shelby Joins the Business
12:30 - Evolving Their Marketing Channels
14:35 - Using DealMachine Daily
16:13 - Lessons From Scaling Up
19:59 - The Truth About Marketing Methods
24:27 - Their Perfect Buy Box
29:29 - Property Management Tips
32:18 - Advice for New Investors
34:01 - Where to Find Them & Name Stories
36:55 - Outro
LINKS:
Facebook: Obi Dorsey
https://www.facebook.com/obi.dorsey
Facebook: Shelby Dorsey
https://www.facebook.com/shelby.dorsey.9
Website: Obi Buys
https://www.obibuys.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/