Bobby Kough breaks down how his multi market wholesaling operation is closing 300+ deals a year and where he's taking it in 2026.
Bobby Kough is closing 300+ wholesale deals a year across three markets. A former Army captain, he built I Buy STL alongside sister markets in Little Rock and Wichita by handing full ownership to people he trusted. In this episode he covers direct mail marketing and cost per lead, plus the team building lessons behind his growth. He also breaks down the mindset shift that keeps a growing wholesaling business from stalling out after a big month.
KEY TALKING POINTS:
0:00 - Intro & 305 to 500 Deals
1:00 - Overview of I Buy STL
3:19 - Finding Buyers in Every Area
5:14 - From Military to Real Estate
10:03 - Building the Business with Jimmy
11:05 - Brother Launches Little Rock
14:16 - Marketing Strategy in Little Rock
21:29 - Wholesaling Across the Illinois Border
23:34 - Funnel & Conversion KPIs
26:34 - Mindset & The Parachute Effect
29:29 - Building a Team Around Talent
33:40 - Should You Move to the Owner's Box?
37:39 - Special Ops Team Philosophy
41:02 - Advice for Starting a Business
43:23 - Outro
LINKS:
Instagram: Bobby Kough
https://www.instagram.com/bobbykough99/
Website: I Buy STL
https://www.ibuystl.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/