John Maxi breaks down the cold email campaign that generated 46 leads and two pending contracts for a Virginia land investor.
Cold email marketing generated 46 land leads and two pending contracts for a Virginia investor using a campaign run by Wisconsin real estate investor John Maxi. He explains how he chooses seller lists and starts conversations with a simple message asking whether an owner would consider selling their property. Before putting more money into your next off-market marketing campaign, hear what worked and why John says these results exceeded his usual expectations.
KEY TALKING POINTS:
0:01 - Intro & Overview of John Maxi's Business
1:25 - Wholesale Deals & Assignment Fees
5:18 - Acquisition vs Dispo Preferences
9:52 - First Flip Story
11:35 - Marketing Approach
14:56 - List Size & Targeting
15:56 - Email Volume & Reply Rates
17:35 - Email Messaging
18:41 - Vacant Land Results
19:32 - Email Gotchas & Deliverability
22:00 - Campaign Costs
23:18 - DealMachine Data Integration
25:02 - Speed-to-Close Postcard Edge
26:02 - Where to Find John
28:12 - New API & Feature Requests
30:06 - Closing Thoughts
30:28 - Outro
LINKS:
Instagram: John Maxi
https://www.instagram.com/johnkmaxi/
Website: Maxi Homebuyers
https://www.maxihomebuyers.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/